The Death of SEO
… and the rise of real content
Search engine optimization, or SEO, is the process of modifying a web page in order to improve the vilisbility of a website in search engines “natural” or unpaid results.
While we were visiting Boston for a vendors training seminar, we had the pleasure of touring the Google / VMWare campus. Literally across the street from MIT, we were able to meet with some pretty knowledgeable folk that have first hand experience in “gaming the system”.
SEO is typically divided into two schools of though. The black hat, and the white hat. Black hat SEO is different from white in that it promotes the creation of fake “backlinks” to your site. Of course having more links pointing to your site can be beneficial, but google is quickly picking up on how to identify links that are mass produced, fake, and otherwise worthless. White Hat SEO, is the creation of real content, or what we like to call “the good stuff”.
So what does Google want? Real Content
Google wants relevant, real content that was written by people. Finding the footprints of automated content is becoming easier and easier. After all, they are Google.
So how long do I’ve got to change it up?
Its estimated that in less than two years, the SEO industry as we know it will be gone. Don’t panic, this does not mean that SEO is dying altogether, it just means that in order to keep your website up at the top, you have to keep changing your strategies as Google changes their algorithm.
I have been making fictitious back-links, now what?
Start making real content. There is simply no way around it. Your website could have the most links pointing to it, but in the end if all you have is a few pages of content, you will get outranked eventually. Google’s release of the “Penguin” update proved this when they switched the weights of back-links in favor of legitimate talk about your website on social networks. Web sites that contained too many back-links or were riddled with SEO keywords received a nice healthy “over optimization” penalty and were knocked back a couple hundred positions.
So what now?
Stay tuned as we continue to release more updates on what works and what doesn’t. We have the best and the brightest working for us in our webdesign department, and we heavily promote the creation of real, legitimate content that will not get you placed in the Google penalty box.
If you’re interested in having us create a website for you, or do an SEO analysis, feel free to contact us.
Here is a sample from a clients website (in a highly competitive niche) that we helped climb over 50 ranks in under a month.